Quote Of The Day

Ever feel overwhelmed by the endless buzzwords in the online business world?

From funnels to algorithms, it’s easy to feel lost in a sea of advice and hype.

Behind every “success story” on social media, many of us are just trying to figure out the first move.

It doesn’t have to be that complicated.

I Know, You Are Ready To Throw in The Towel...

You are tired of affiliate marketing because you are trying to "convince" people who don't know you... that you have got the goods for them. 

It's a challenge and I get it. But there is a way to still do affiliate marketing and to stack other strategies on top of that by emailing to people who know like and trust you.

And how do you do this? 

🎧 I Think I Have Found Happiness

We just got back from.our road trip to Florida. But before heading down, I had to look for an audiobook that would hold my attention because It was gonna be a 9+ hour drive.

As I scrolled through covers on audible, I saw the words "Courage" and "Dislike" flash by. Well... that's what got put on the playlist.

It wasn't your typical audiobook as it is more of a conversation. But a pretty good one. If you are looking for happiness in your life, See if this one plants the seed. Enjoy!

Listen to The Audiobook

The Difference Between Facebook Likes And Followers

A "like" is a public expression of general appreciation for a page or its content. It's like a virtual thumbs-up.

A "follow" is a more active indication of interest, meaning the person wants to see the page's updates in their news feed and receive notifications when new content is posted. 

Key differences...

Content Visibility

Following a page means you're more likely to see its posts in your news feed, while simply liking a page doesn't guarantee this due to Facebook's algorithm filtering.

Engagement Level

Following represents a stronger commitment to staying updated with a page's content than merely liking it.

Relationship to the Page

Liking a page publicly declares your support, while following indicates a desire for content updates.

Automatic Actions

Liking a page can automatically result in following it (depending on settings), but following doesn't automatically mean you've liked it. 

Followers are often more important for businesses because...

Followers are a more accurate measure of the number of people who have opted-in to specifically receive your page's content. Facebook's algorithm prioritizes content from pages that users choose to follow, meaning your posts are more likely to appear in their news feeds.

This translates to increased visibility, reach, and engagement, leading to more meaningful interactions like comments, shares, or website clicks. 

In essence, likes show passive interest, while followers demonstrate active interest in receiving your content. For businesses seeking to maximize their reach and engagement on Facebook, focusing on growing their follower count is crucial. 

The answer to the subject line "What Do Courage, Facebook, and AI Have in Common?" is...

They're all part of the modern online entrepreneur's journey.

• Courage is the foundation... whether you're pushing through self-doubt, embracing discomfort, or just trying something new.

• AI is the tool... helping you simplify, scale, and start smart, even if you’re overwhelmed or just beginning.

• Facebook is the connection... where understanding the difference between likes and followers can mean better engagement and real growth.

Together, they reflect the mindset, strategy, and tools needed to grow a meaningful online business today.

Don't miss the next issue!

Let's get it,

Robert

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